About Us

Introducing Fit Brands, a UK distributor and sales agency specifically created to introduce US sporting goods companies and their products to the UK specialty retail market.

We take great pride in the brands we represent and their products. Our objective is to source new and exciting products within the sporting goods industry – products that will sell! Our brands are experts within the Running and General Fitness categories.

The brands we represent are leaders and trendsetters within their categories in the USA. It is our objective to introduce these brands to the UK, and market and distribute them through a network of carefully selected dealers.

We build our dealer network by identifying the best strategic partners for our product assortments and our brands. We are passionate about the industry we serve and seek the same enthusiasm in the dealers we partner with.

We pride ourselves on the relationships we build with our partners within the vendor and retail communities.

With an extensive background in the USA sporting goods industry, we also offer consulting services to UK companies looking to develop their distribution into the USA.

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